If you want to sell ice-creams, would you target people who live in the North Pole?
Or, if you want to sell hot chocolate, would you target people who live in the desert?
Obviously, the answer to both questions is “No”.
Similarly, when you are about to run your Sponsored Posts, you need to make sure you get the targeting right.
And not only do you need to make sure that the targeting right, but that it is also extremely detailed.
Let’s imagine you are a distributor for a Health & Wellness company. If you decide to target people who like “Health & Wellness”, obviously your targeting is right, but it is not detailed.
In order to narrow down your targeting and be as specific as possible, you can use the amazing FREE tool that Facebook provides, which is called Audience Insights Tool (if you want step-by-step instructions on how to properly use it, always check out STEP 1 of the 5-Step Success Formula on Facebook).
When you type “Health & Wellness” in the “Interests” section of the Audience Insights tool, you will be able to find all the different Facebook Pages where people interested in “Health & Wellness” hang out: