How To Recruit Without Prospecting
by Vincenzo Sannipoli
If you talk with the top income earners in Network Marketing, they’ll all say that prospecting is the key to success. And this is absolutely true if you decide to build your business solely offline (aka the ‘old-school’ way). However, prospecting is not necessary anymore if you know how to effectively use the Internet.
Don’t worry, you don’t need to be a tech-savvy to apply this strategy. If you have a Facebook account, then it’s more than enough.
Probably, you’re already using Facebook or other social media for your business purposes, but very likely you are just transferring traditional prospecting to the Internet:
- Contacting family members or friends to introduce them your opportunity.
- Spamming FB groups with your copied-and-pasted messages.
- Sending friend requests to complete strangers that look sharp and asking them to join your team.
- And other time-wasting ineffective strategies...
I know all of them because I used them all, and with little or no results.
I bet if I had continued that way, Facebook would have permanently shut down my account.
Hopefully you still have got your account, so you can apply the following proven strategy to recruit without actual prospecting. And if you haven’t got one yet, make it now!
But first, let’s understand why Facebook is a perfect platform to build your team.
Facebook is Full of People That Are Looking for Your Products or Opportunity, If You Know How To Find Them!
Just imagine you are a distributor for a health and wellness company.
Who are the people most likely to look for your products or opportunity? Simple: people who already bought similar products in the past or are interested in Network Marketing.
And Facebook tells you where to find them!
In fact, when you “Like” a page, Facebook registers this information and other people will be able to target you for their business purposes. How? Using a very cool tool, provided by Facebook and completely FREE, called Audience Insights.
For example, if you type “Health & wellness” in the “Interests” section of the Audience Insights tool, like shown below:
You will find that there are 5 to 6 million monthly active people on Facebook (in the United States alone) who are interested in “Health & Wellness”.
If you then click on “Page Likes”, you will discover where to find those people:
As you can see, the “Lane Bryant” page has an audience of 516.3K people who are very hot potential prospects for your health and wellness products or business opportunity. And the same thing can be said for the other suggested pages.
Let's make another example: do you wanna find people that are looking for an additional monthly income and are not skeptical about Network Marketing? Then Robert Kiyosaki’s Facebook page would be perfect to find those people, since Kiyosaki talks about financial freedom and is a big advocate of network marketing.
Just use the Audience Insights tool and you will know where to find hot prospects for anything you have to offer.
And now that you know where to find them...
How Do You Get Them To Ask YOU About Your Products or Opportunity?
You simply have to attract them to you, like a magnet, using the proven strategy called ‘Attraction Marketing’, outlined in the FREE 5-Day Online Recruiting Bootcamp available here.
Attraction Marketing is a complete passive way of making sure that when you wake up each morning...
You have an inbox full of notifications, letting you know that there are 10, 20, 50, or even hundreds of new prospects, interested in learning more about your products or opportunity.
Unlike traditional prospecting where you are actively chasing prospects, Attraction Marketing allows you to have interested people ‘knocking at your door’ (i.e. you are not looking for them but they are looking for you
==> NO MORE PROSPECTING!).
What you are required to do is just building that door, where people can easily knock at.
On Facebook, this door is called “Fan Page”. Stop using your personal page to add strangers, spam groups or harass family members and friends about your business, and risking to have Facebook permanently shutting down your account.
Create instead a Fan Page where you will exclusively post and talk about your products and opportunity, but in a complete generic way. For instance:
- If you are in the "Health & Wellness" business: post about healthy lifestyle in general (and not specifically about your products).
- If you are in the “Beauty” business: post about ways to rejuvenate the skin or the newest makeup techniques (and not specifically about your products).
- If you are in the “Travel” business: post about the best destinations to visit and the best ways to save money travelling there (and not specifically about your products or company).
- If you are in the “Financial Services” business: post about the ultimate methods to make money work for you instead of you working for them (and not specifically about your products or company).
- Or you can decide to post about the Network Marketing profession in general (as Frazer and I do on our Facebook Fan Page).
By doing this, people will gradually see you as an authority in a certain field and will start to know, like and trust you. And when you’ve got people’s trust, you can actually introduce them to your products and opportunity, without sounding salesy.
Using Facebook advertising strategies you can target the hot audiences that you’ve found through the Audience Insights tool, so that those people will start checking out your Fan Page, follow you and ultimately ask for your advice.
No more prospecting as I told you!
So, What Should You Do Next?
- Create a Facebook Fan Page around your area of interest.
- Start posting valuable generic content about that area of interest.
- Use the ‘Audience Insights’ tool to find hot audiences for your products or opportunity.
- Apply Facebook advertising strategies to attract people to your page.
- Wait for people messaging you or asking you for advice.
- Present your solutions (i.e. your products or opportunity).
Of course Facebook advertising is a very important and valuable skill to learn, and in another blog post I’ll go more deeply into that.
However, I hope you understood the principles of Attraction Marketing (applied to Facebook in this case) and its main benefit:
Attracting Instead Of Chasing
Prospecting is a big pain in the butt, but now you know how to effectively avoid it.
The bottom line is the Internet just gives you more efficient and faster ways to build your business.
And we’ll gladly give you access to our FREE 5-Day Online Recruiting Bootcamp.
To Your Freedom,
Vincenzo Sannipoli
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